Apr 23, 2025

Truth: The best self storage operators don’t wait for problems to show up—they constantly refine, adjust, and improve.

Most owners only make changes when something breaks. But if you want consistent growth in revenue and occupancy, improvement has to be a daily habit—not a one-time fix.

In this episode of 3...

Apr 21, 2025

Truth: The way your manager handles the first phone call determines whether a customer rents with you—or your competitor.

Most self storage managers answer the phone but don’t actually know how to close the deal. If they’re just giving out prices without creating urgency or asking for the rental, that customer is...

Apr 18, 2025

Truth: Curb appeal isn’t just about looks—it determines whether a customer walks in or drives to the next facility.

First impressions happen before a tenant ever talks to your manager. If your facility looks rundown, messy, or outdated, potential renters will assume your service is the same. A clean, well-maintained...

Apr 16, 2025

Truth: If you’re not actively collecting reviews, your competitors are winning before a customer even calls you.

When potential tenants search “storage near me,” they don’t just compare prices—they compare reputations. If your competitor has 100+ five-star reviews and you have 12 mediocre ones, they’re going...

Apr 14, 2025

Truth: If you’re not charging for add-ons like locks, admin fees, or tenant insurance, you’re leaving easy money on the table.

Most self storage owners focus on rental rates to grow revenue. But the most profitable operators know that ancillary income—small fees and product sales—can add thousands to the bottom...