Mar 28, 2025

If your marketing is focused on “brand awareness” instead of generating leads, you’re wasting money.

Most self storage owners think marketing means getting their name out there—running ads, sponsoring events, or posting on social media without a clear strategy. But here’s the truth:

🚨 Awareness doesn’t...

Mar 26, 2025

Self storage owners—customers will pay higher rates if they believe they’re getting more value.

Most owners hesitate to raise rates because they’re afraid of losing tenants. But here’s the truth:

• People don’t leave over small price increases. They leave when they feel like they’re overpaying for a bad...

Mar 24, 2025

The most expensive thing at your self storage facility isn’t your property, payroll, or marketing—it’s your empty units.

Every vacant unit is lost recurring revenue, yet many storage owners don’t realize how much money they’re leaving on the table.

For example:
📌 If your average unit rent is $150/month and...

Mar 21, 2025

If you’re not charging (or enforcing) late fees, you’re losing thousands in revenue every year.

Many self storage owners hesitate to enforce late fees because they don’t want to upset tenants. But here’s the truth: Late fees aren’t about punishment—they’re about behavior. If you don’t enforce them,...

Mar 19, 2025

If you’re not optimizing your Google Business Profile, you’re handing customers to your competitors.

Most self storage owners focus on ads and promotions, but when people need storage, the first thing they do is Google "storage near me." If your facility isn’t showing up at the top, your competitor is getting the...